5 min read
A technical SEO checklist for modern JavaScript websites
Most technical SEO problems on a modern site are decided at build time, not fixed afterwards. Here is what to check before launch.
From the team
What we have learned building things
Practical writing from the engineers and marketers doing the work. Not a content mill, so it is occasional rather than daily.
5 min readHow to choose a technology stack for a new product
The stack decides who you can hire, what hosting costs and how hard the product is to change. Choose the most boring technology that does the job, and make the exceptions on purpose.
5 min readRunning Laravel queues in production without losing jobs
Queues work on a laptop. In production, workers run for days, jobs fail halfway and deploys land mid-batch. Here is what to decide deliberately.
5 min readHow to measure marketing ROI without vanity metrics
Impressions and followers rise when you spend more. Revenue, qualified pipeline and payback are what tell you whether the money came back.
5 min readTechnical debt: what it is and when to pay it
Technical debt is real, it is not always worth fixing, and the skill is telling the two apart. A guide for the people who approve the budget.
5 min readBilingual content marketing: writing for Arabic and English at once
Translating the English blog on a Friday afternoon does not produce an Arabic audience. Brief once, write twice, and plan one calendar for both.
5 min readArabic SEO: how search works differently in Arabic
Arabic search has its own spelling, its own dialects and its own reasons a translated page goes nowhere. What to do instead.
5 min readBuilding admin panels with Filament for real teams
Filament is the right default for most Laravel admin work and the wrong tool for a few specific cases. How to structure it, secure it, make it bilingual, and know where it stops.
5 min readAPI-first development for web, mobile and partners
One backend serving the website, the mobile app and partner integrations costs a little more to design and much less to live with. Here is how it works.
5 min readEmail marketing automation that does not annoy your customers
The list is the one channel you own. Welcome sequences, lifecycle triggers, sensible frequency and the DNS records that keep you out of the spam folder.
5 min readKeyword research for B2B service businesses
For a B2B service, the keyword with the biggest number is usually the wrong one. Start from intent, map every query to a page, and revisit it quarterly.
5 min readCode review practices that actually catch bugs
Small pull requests, automated checks before a human looks, a short checklist and a culture that treats review as part of the job. What good code review looks like.
5 min readLaravel Sanctum or Passport: choosing API authentication
Use Sanctum unless you are building an OAuth provider, and know exactly what that means before you decide you are. Cookies for SPAs, tokens for mobile, Passport for third parties.
5 min readPaid ads versus organic growth: where should a new business spend first?
Paid is fast and stops when you stop paying. Organic is slow and compounds. A new business should fix the foundations, use paid to learn, then build organic on what it learned.
5 min readLocal SEO for service businesses: the parts that matter
A complete, consistent, honest local presence beats every trick, and it is the only approach that does not get a listing suspended.