4 min read
Why we store translations in a JSON column, not a translations table
The shadow-table pattern is the default advice for multilingual content. For a marketing site it costs you a join on every read and buys you almost nothing.
From the team
What we have learned building things
Practical writing from the engineers and marketers doing the work. Not a content mill, so it is occasional rather than daily.
4 min readDesign tokens are a contract, not a colour palette
If a component can hardcode a hex value, you do not have a design system. You have a colour palette and some good intentions.
4 min readCore Web Vitals are a ranking factor, not a design constraint
You do not have to choose between a fast site and a good-looking one. You have to choose what renders on the server.
3 min readWhere AI actually helps in a delivery pipeline — and where it does not
A short, unglamorous list from projects we have shipped, rather than a forecast about the next decade.
4 min readHow to scope a build in two days without guessing
A fixed-price discovery that produces a scope, a real estimate and permission to walk away.
4 min readShipping mobile releases without drama
App review is not the risky part. Not being able to turn a feature off is.