Marketing & Growth
Email & Marketing Automation
Lifecycle journeys and CRM flows
Email is the only significant marketing channel you actually own. No algorithm decides how many of your subscribers see it, no bidding auction sets the price, and it does not stop working the day you pause a budget. It is also the channel most often reduced to a monthly newsletter nobody opens.
The value is in automation: sequences triggered by what someone does, sent once and then working continuously, selling to people who already know who you are. That is why the return on this channel is consistently among the highest available — and why the neglected version of it is such an expensive habit.
What's included
The automated journeys worth building
Welcome sequences.
The moment of highest attention you will ever get from a subscriber. A single confirmation email wastes it.
Abandoned cart and abandoned browse.
For any e-commerce business, this is usually the first flow to build and the fastest to pay back.
Post-purchase.
Order confirmation, delivery updates, how to get the most from the product, then the reorder or cross-sell timed to the actual usage cycle.
Onboarding for a product or service.
Getting a new customer to the point where they see value, which is what determines whether they stay.
Reactivation.
Customers who used to buy and stopped are the cheapest audience you have, and almost nobody contacts them deliberately.
Lead nurture.
For a considered purchase, the sequence that stays useful during a decision cycle measured in months rather than days.
Renewal and replenishment reminders
timed from the customer's own data rather than a calendar.
Review and referral requests
sent at the point of satisfaction rather than at random.
Internal alerts
the sales team notified when a lead does something that indicates real intent.
Selected clients in Marketing & Growth
4 clients
What the work includes
- Platform setup or migration, and integration with your store, product or CRM so the triggers use real behavioural data instead of a list upload.
- Segmentation based on behaviour and value rather than demographics. Sending everything to everyone is what trains people to ignore you.
- Journey design. The flows mapped with their triggers, timings, conditions and exit rules, agreed before anything is built.
- Copy and design, in Arabic and English, responsive, rendering correctly across the major clients — and readable with images blocked, which is how a substantial share of your list will see it.
- Deliverability engineering. SPF, DKIM and DMARC configured correctly, sending domain and reputation managed, list hygiene enforced, and bounce and complaint handling in place. This is technical work, it is where email programmes silently fail, and it is why this service sits with a development team.
- Testing. Subject lines, send timing, content and offers, tested one variable at a time with enough volume to mean something.
- Consent and compliance. Explicit opt-in, a working unsubscribe honoured immediately, records of consent, and preference management. Data protection regimes take this seriously, and so should you.
- Reporting on revenue, not opens. Open rates became unreliable when mail clients started pre-loading images; revenue per email and per subscriber did not.
Deliverability is the whole game
A campaign that lands in spam has a conversion rate of zero regardless of how good the copy is. The mistakes we most often inherit: buying or scraping a list, mailing addresses that have not engaged in two years, sending from a domain with no authentication configured, hiding the unsubscribe link, and sudden large volume increases from a cold domain. All of these damage sender reputation, and reputation is slow to rebuild.
We audit this before sending anything, warm a new domain properly, remove unengaged contacts even though it shrinks a number people like to quote, and keep authentication and monitoring in place afterwards.
Bilingual email
Language preference belongs in your subscriber data, not in a guess. We capture it at sign-up where possible, infer it carefully where not, and build the flows so each subscriber receives their language — with right-to-left templates that render correctly in Arabic across mail clients, which is a real technical constraint rather than a styling preference. Subject lines are written natively in both, because a translated subject line is the single easiest thing for a reader to dismiss.
On working with Codigoo
The reminder timing was their idea, based on our own no-show data. That one detail did more for us than the rest of the project combined.
Questions we are usually asked
- Is email not outdated?
It is the channel with the highest measured return in most surveys of the field, year after year, and it is the only one you own outright. What is outdated is the untargeted monthly newsletter — which is what most people mean when they say email does not work.
- How often should we send?
As often as you have something worth sending, and with automation that becomes largely a non-question: the flows send in response to what someone does, at the moment it is relevant. Broadcast frequency then depends on your category, and it is a test rather than a rule.
- Can we buy a list to start?
No. It breaches most platforms' terms and the data protection rules that apply, it destroys your sender reputation for a long time, and it does not work. Building a list with a genuine incentive is slower and it is the only version of this that has value.
- Do you handle SMS and WhatsApp too?
Yes, and they follow the same principles with stricter consent rules and much lower tolerance for volume. Which channel a message belongs in is part of the journey design — a delivery notification and a promotional offer do not deserve the same channel.
If you have a customer list you are not contacting deliberately, that is the cheapest growth available to you, and a consultation is where to plan it.
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Talk to us about Email & Marketing Automation
Thirty minutes with an engineer and a strategist who do this work — not a sales team. You will get an honest answer about whether it is the right thing to buy, and what it would realistically cost.